2nd assignment

Assignment 2: Optical illusions

The arm seems to be long but there is another person behind the pillar

The person seems very small next to the water bottle

It seems that the person is going to swallow the other one

Assignment3: Colors

For this nivea hydrating cream, the colors blue and wwhite are used in order to advertize the "natural" side of the product

Here also, the colors used are green and blue, which attests of the natural water

The color yellow here is used to describe the glue which we always associate to yellow.

Assignment 4: points, lines, shape...

Here, the bone in this Danino product  means that it contains vitamins that strenghten the bones

 The eagle shaped here is refering to the brand "American Eagle" and we can know the brand only by seeing this shape.

The Rotaract club's mission is to help the needy people all around the world by providing them with material support. The globe we can see in the middle of the logo with the "R" means that the club is present all around the world.

Assignment 5: The Gestalt principles

 This picture shows proximity. At the top of the banner, there are many small photos that do not show the same thing. But put together, they seem like one image.

 I think this can stand for Similarity. The three shapes of Newrest are put on the door and give us the impression that they are part of it, especially thanks to the brown color of the door, which is also the color of Newrest.

In my opinion, this stands for Closure. We only have the two letters "LG" and we know that it stands for "Life's good".